Dr.Enzyme is an enzyme based liquid soap company rooted in Traditional Chinese Medecine. It was born in China and is today implanted in Singapore.
This is a passion project, initiated by Meiying Zhou a traditional medecine practicioner who happen to be my partner’s mother, photographer and retoucher Xi Chen. I took over the art direction, design, naming, typography, illustration and we both with the help of friends work the story and copy writing.
Role: art direction, graphic design, concept, naming, illustrations, typography, logotype, motion graphics, website, animations, (hand modeling)
︎︎︎ Flyer per individual products for boutiques and shops.
︎︎︎ Custom made font and logotype.
︎︎︎ Label for the 280 ml of the Shampoo for dry or Coloured hair. (Front)
︎︎︎ The Label wraps around from the front to the side, leaving one corner of the bottle empty. (Side)
︎︎︎ Logotype Abreviated, for the social media’s profile tab.
︎︎︎ Label for the 280 ml Foaming Face Wash.
︎︎︎ Ecommerce Website working with Shopee SG.
︎︎︎ Label for the Skin line. Ginger Relief Blend, Vital Scalp Serum, Ginseng Enzyme Oil.
︎︎︎ The snake, for all the nokia fans out there
︎︎︎ Mini tote used as gift bag for sets buys.
Dr.Enzyme’s Home Line
︎︎︎ Label for the Home Line: Air Freshener Spray.
︎︎︎ TCM logo, Tradiditional Chinese Medecine being at the root of the brand, this logo serves as a reminder mark throughout Dr.Enzyme’s identity.
︎︎︎ Label for the Home Line: All Purpose Cleaner.